This is not your average cup of Hot cocoa. We've added 72% Dark Chocolate shavings and even more of our premium dutch cocoa powder to this mix...this cup of cocoa is not for the faint of heart. Add two heaping tablespoons of cocoa to two cups of cow's, rice, or soy milk. We use premium cocoa and a carefully developed balance of ingredients to make this one of the best cups of hot cocoa you'll ever have. This product is Dairy Free!